Encourage nonprofits to sign up for The Great Give
Network with and recruit local community nonprofit leaders to expand and amplify The Great Give’s message to nonprofits, donors, and other general supporters
You should:
Sign up for The Great Give and customize your profile
Assemble your The Great Give team and involve them in planning how your The Great Give campaign will complement your annual fundraising strategy
Attend a webinar to learn about The Great Give, how to promote your The Great Give campaign, and how to recruit and utilize peer-to-peer fundraisers
Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The The Great Give Team will:
Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about The Great Give
Continue offering trainings to nonprofits participating in The Great Give, and those interested in the opportunity, on giving day best practices.
Develop content for nonprofits participating in The Great Give to use, and for use on TheGreatGive social media pages, Facebook and Twitter.
You should:
Craft your campaign story. How are you celebrating The Great Give? How will you use the funds raised during The Great Give? Why should donors give to you on The Great Give? Watch our Storytelling Training Video to learn more!
Let your volunteers know you’re participating in The Great Give and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
Develop your messaging plan for the next 2 months to ensure your donors know you are participating in The Great Give on May 7 - 8. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The The Great Give Team will:
Provide more resources to local community nonprofit leaders to expand and amplify The Great Give’s message to nonprofits, donors, and other general supporters
Continue promoting The Great Give to nonprofits across the region
You should:
Send out a save the date email and social media post to all of your supporters! Download The Great Give “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The The Great Give Team will:
Heavily promote The Great Give to all media outlets across the region
Finalize partnerships with local businesses to benefit every nonprofit participating in The Great Give
You should:
Post on social media regularly about The Great Give, using the hashtag TheGreatGive
Email your supporters with additional details about The Great Give. How do they give? Why should they give? When should they give?
Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The The Great Give Team will:
Heavily promote The Great Give to all media outlets across the region
Provide 36-hour support to all nonprofits and their supporters
You should:
Post on social media regularly about The Great Give, using the hashtag TheGreatGive
Email your supporters with updates and how they can help your The Great Give campaign
Thank your supporters in real-time on social media, in emails, or give them a call!
Celebrate!
Beyond
The The Great Give Team will:
Share statistics from The Great Give, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
Share the results from your Great Give participation and what those results mean.
Thank your donors and let them know exactly what their donations mean for your program.
Send handwritten notes to your fundraising champions and your Board for their assistance.
Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
Engage with your donors on Bonterra after The Great Give by posting volunteer opportunities, fundraising, and hosting events!
